How to "window" shop for paint at home New interactive web tool makes choosing paint fun Saint John NB

Did you know that a large percentage of consumers still don't know what paint to buy once in a store? Experts say most people don't know how to go ab ...

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How to "window" shop for paint at home New interactive web tool makes choosing paint fun

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(NC)-Did you know that a large percentage of consumers still don't know what paint to buy once in a store? Experts say most people don't know how to go about choosing paint colours and products for their walls.

"This often translates into a frustrating experience for shoppers, who feel pressured to make on-the-spot decisions which may not necessarily be the best choice for their needs," says Stéphanie Pelland, Marketing Coordinator for Sico Paints, explaining that these choices include paint colour, type and sheen, primer options and product quantities.

You can now brush away these troubles with the recent launch of a first-of-its-kind interactive web tool that makes it fun to choose paint colours, products and finishes, all from the comfort of home.

Doing away with conventions, the site - accessed at www.sico.ca - combines an entertaining, humorous and interactive video with a new Virtual Decorator tool that walks consumers step-by-step through the decorating process. Website visitors have the option of selecting décor options through the video and then proceeding to the Virtual Decorator, or going directly to the decorating tool.

"The word fun isn't always associated with choosing paint products, but we're out to change that," Pelland adds, emphasizing that Sico's website is designed to inspire consumers' creativity by offering a refreshing approach to décor, and enable users to make all their paint selections on-line before even setting foot in a store.

The video stars two fun-loving and amusing pals, Maude and Sarah - otherwise known as the "Colour Squad" - who sneak into a friend's home to surprise her with a makeover. In their folly, they turn to the website visitor for help in selecting a room to decorate, style and ambiance, with the click of the mouse. All of the user's choices are recorded and automatically transferred to the Virtual Decorator.

With about 100 new trendy three-colour schemes and almost 1,700 Sico colours to choose from, the décor possibilities include a range of urban, classic, rustic and free expression looks. There are also soothing, warm or invigorating ambiance options for every room in the house.

At the end of the process, consumers receive a print-out of their choices - along with the amount of each paint colour needed for walls, ceilings, doors, trim and priming, and Sico's suggestions for products and sheens - which they can then bring to their local retailer. The tool even automatically locates the closest Sico dealer and provides an accompanying map. To experience Sico's Colour Squad video and new Virtual Decorator, visit www.sico.ca.

Credit: www.newscanada.com